The sandwich market is huge with in excess of £3 billion per annum and is continuing to grow. Research shows that the wedges still account for 74% of all sandwich sales.

The overall sandwich market is expected to grow from 3.5bn in 2003 to 4.7bn in 2007.

Convenience and impulse sector accounts for 15% of the volume market. Wedge triple pack sales are up 19% year-on-year to 12/2004

The 2004 Snacking and Prepared foods report from Harris International Marketing shows that 39% of shoppers will trade down to a cheaper sandwich if their preferred variety isn’t available, while as many as 27% will go to another store.